
Courtney Gursky
Hello! With nearly 14 years of experience in digital marketing and content creation, I help businesses tell their story through content and campaigns that capture attention, build trust, and turn prospects into loyal customers.
I specialize in developing compelling, user-focused content across websites, online advertising, email, and social media, ensuring that all messaging resonates with target audiences and creates a cohesive brand identity.

My Work
Short-form. Long-form. Video. B2B. B2C. I am a versatile content creator with extensive experience in various formats and industries.
Below are some examples of my work. References and more samples are available upon request.

Blog: How to Prevent Dry Eyes from Becoming a Chronic Issue
Have you ever noticed your eyes burning, watering, or feeling like sandpaper after a long day at the computer? These symptoms are all signs of dry eye.

Blog: Can an Eye Doctor Tell If You Have Diabetes?
Most people think of eye exams as a way to check if they need glasses or contact lenses, but they can actually reveal much more. Your eyes are one of the only places in the body where a doctor can see blood vessels directly.

Website Content: Magnolia Eye Care
The website content for Magnolia Eye Care is just one example of how I personalize content for optometry practices, focusing on their differentiators and specialties such as dry eye treatment.

Report: National Broadcast TV Trends
Shares a comprehensive view of 2021 broadcast TV consumption in the U.S. and the key trends shaping the future of the industry.

Infographic: HBO Max Moves Into Top Tier of Streaming Services
With only two years of streaming under its belt, HBO Max has climbed its way into the top six video streaming services in the U.S

Blog: What Does Netflix Subscriber Loss Mean for Ad-Supported Revenue Models?
After the drop in subscribers, Netflix is exploring adding a less expensive, ad-supported tier to its current offering.

Blog: Smart TVs: Streaming’s Ultimate Catalyst
Amid the fast-changing TV landscape, smart TVs continue to maintain their position at the top of the CTV viewership list.

eBook: Analysis of Blood Alcohol by Headspace with Simultaneous GC-FID and MS Detection
Shimadzu’s HS-20 headspace sampler ensures fast, repeatable analysis of blood alcohol content. When combined with a GC-FID and MS, it offers the perfect solution for volatile drug confirmation.

eBook: Improving R&D Efficiency in Compound Synthesis, Confirmation & Purification
Researchers in the medicinal chemistry field need to process a large number of samples within a limited amount of time. Workflow efficiency and accuracy can both be greatly improved with the right software in place.

Blog: How to Save on Energy Costs in Server Rooms
Server rooms consume massive amounts of energy to keep equipment up and running continuously. As a server room facility manager, you can save a significant amount of money and resources by optimizing your energy consumption.

Case Study: Monitoring Devices Protect Multi-Million Dollar Research Projects
Hospitals and research institutions need to keep zebrafish in optimal environmental conditions or they risk losing years and millions of dollars in research.

Email: Minimize HPLC Downtime with Auto-Diagnostic/Auto-Recovery Functions
With the Nexera UHPLC Series, you can maximize equipment uptime and detect issues before they impact accuracy and repeatability.

Email: HVACR Monitoring Systems Give You Peace of Mind
How long would it take you to find out about things like compressor and boiler malfunctions? Monitoring HVACR conditions like temperature and equipment status helps you prevent expensive downtime and repair costs.

Video: Shimadzu Scientific Instruments Corporate Video
Shimadzu is one of the world’s largest manufacturers of laboratory analytical instrumentation. Since 1875, we’ve been supplying cutting-edge instruments to customers around the world.

Video: Ensuring Data Accuracy & Reliability with Smart Flow Control
This short educational animated video shares how Shimadzu’s Smart Flow Control feature helps protect expensive analytical columns by slowly increasing the flow rate to avoid damaging critical equipment.

eBook: Liquid Silicone Rubber vs. Thermoplastic Elastomers: Which is Right for Your Application?
Choosing the right material for your injection molding parts is critical to meeting industry standards and ensuring product quality and safety.

eBook: Best Practices for Optimizing PFAS Analysis
Because PFAS are ubiquitous and commonly used in materials routinely employed for chemical analysis, laboratories are in need of streamlined protocols to minimize background contamination from these chemicals and quickly generate accurate data.

Infographic: Statistics Financial Advisors Should Understand About Working with Widows
A survey for The American College State Farm Center for Women and Financial Services examined widows and the extent to which they chose to stay with their financial advisor after their spouse’s death.

eBook: On-Page SEO, Off-Page SEO and Why a Lead-Generating Website Needs Both
SEO is an ever-changing art and science, subject to frequent and sometimes monumental algorithm updates by Google.

Infographic: Evaluating Three Ways to Offer Cloud Communications to Your Customers
There are a few ways you can meet the growing demand for cloud communications and stay competitive in an ever-changing communications industry.

Guide: Channel Partner Trends & the State of Cloud Communications
Demand for on-premise communications is on the decline as more companies move to the cloud. Learn about the surge in cloud communications and why offering cloud communications is smart business for MSPs, VARs and IT solutions providers.

One-Pager: Razor Technology Cloud Solutions
Businesses are undergoing a rapid digital transformation in response to the evolution of the end-user experience and the way people interact with systems. Razor Technology is here to help our clients understand the radical changes they face in the digital world.

Flyer: West Chester Dental Arts
Our Free Adult Dentistry Day promises to reach many individuals who can’t afford the dental care they need for a healthier, happier smile. Patients will receive free preventative dental care services in a friendly, comfortable setting

Brochure: Office Basics Capabilities
Find everything you need for your business in one place. Quickly locate and purchase office furniture, janitorial supplies, print solutions, and an expansive selection of promotional items on an easy-to-use, responsive website.

Email Workflow Copy: RICP® Designation Program
Learn how the RICP® designation helps you speed past the competition and solidify your reputation as a credible, qualified source of retirement income planning advice.
Courtney Gursky
Digital marketer with 14 years of experience creating SEO-driven, user-focused content that engages and converts.